Liesbeth is Digital Marketer at Taura. She has been in B2B food marketing since 10 years and loves fine food & drinks and running.

Addressing fun, healthy indulgence and convenience for consumers with changing habits Cereals took on new importance in 2020 ...

Good resolutions tend to not last long. Especially since the pandemic, snacking at home has increased, because many of us ...

What are the challenges facing the bakery category? How can these be addressed? Which primary drivers are behind purchasing ...

How can you bring fresh ways of innovation into a traditional sector like bakery? Successful new product development often ...

The versatility of fruit in today's snacking realm Product Developers have long used fruit to add flavour, texture and a ...

Why fruit and chocolate are a match made in heaven Taste. When dosed and paired well, fruit will not overwhelm the taste of ...

Blogs by Liesbeth Buffels