--- title: Taura Blog | Liesbeth Buffels (3) description: Liesbeth is Digital Marketer at Taura. She has been in B2B food marketing since 10 years and loves fine food & drinks and running. (3) --- ![rectangle-copy-9](https://blog.tauraurc.com/hs-fs/hubfs/rectangle-copy-9.png?width=1920&name=rectangle-copy-9.png "rectangle-copy-9") [![taura-iff-red](https://blog.tauraurc.com/hubfs/taura-iff-red.svg "taura-iff-red")](https://blog.tauraurc.com/) # Blogs by Liesbeth Buffels [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation) [chocolate](https://blog.tauraurc.com/en/tag/chocolate) [bakery](https://blog.tauraurc.com/en/tag/bakery) [confectionery](https://blog.tauraurc.com/en/tag/confectionery) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) [consumer](https://blog.tauraurc.com/en/tag/consumer) [food labelling](https://blog.tauraurc.com/en/tag/food-labelling) [press release](https://blog.tauraurc.com/en/tag/press-release) [cereal](https://blog.tauraurc.com/en/tag/cereal) [nutritional bars](https://blog.tauraurc.com/en/tag/nutritional-bars) ![Liesbeth Buffels](https://blog.tauraurc.com/hs-fs/hubfs/Liesbeth%20Profile%20pic_400x400.jpg?width=50&name=Liesbeth%20Profile%20pic_400x400.jpg) Liesbeth is Digital Marketer at Taura. She has been in B2B food marketing since 10 years and loves fine food & drinks and running. Find me on: [![Taura_Fruit snacks_1920x565](https://blog.tauraurc.com/hs-fs/hubfs/Taura_Fruit%20snacks_1920x565.png?width=50&name=Taura_Fruit%20snacks_1920x565.png)](https://blog.tauraurc.com/en/challenging-times-ask-for-bold-ideas) ###### [innovation](https://blog.tauraurc.com/en/tag/innovation) ### [Challenging times ask for bold ideas](https://blog.tauraurc.com/en/challenging-times-ask-for-bold-ideas) At Taura, we believe that difficult times also create great opportunities. Opportunities to learn, to bring out the best in ... [Read more](https://blog.tauraurc.com/en/challenging-times-ask-for-bold-ideas) [![botanicals-in-snack-development-tips-tricks](https://blog.tauraurc.com/hs-fs/hubfs/botanicals-in-snack-development-tips-tricks.jpg?width=50&name=botanicals-in-snack-development-tips-tricks.jpg)](https://blog.tauraurc.com/en/botanicals-in-snack-development) ###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation) ### [Botanicals in snack development: Tips & Tricks](https://blog.tauraurc.com/en/botanicals-in-snack-development) A Gin Mare with a Mediterranean tonic and a sprig of rosemary: sets the scene for a nice evening with friends, right? Why is ... [Read more](https://blog.tauraurc.com/en/botanicals-in-snack-development) ### Most read 1. [Health-positive snacks and snacking fun](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) 2. [The powerful link between sugar reduction and fiber](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) 3. [Chocolate & Fruit: 5 Expert Tips for Winning Product Development](https://blog.tauraurc.com/en/5-tips-for-product-development-with-chocolate-and-fruit) 4. [3 Ways to flip innovation in bakery](https://blog.tauraurc.com/en/3-ways-to-flip-innovation-in-bakery) 5. [Rethinking breakfast cereal \[3 tips for repositioning cereal as a snack product\]](https://blog.tauraurc.com/en/rethinking-breakfast-cereal) [![sugar reduction and fibre increase 410 x 159](https://blog.tauraurc.com/hs-fs/hubfs/sugar%20reduction%20and%20fibre%20increase%20410%20x%20159.png?width=50&name=sugar%20reduction%20and%20fibre%20increase%20410%20x%20159.png)](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) ###### [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) ### [The powerful link between sugar reduction and fiber](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) Sugar reduction and fiber enrichment are two of the most influential forces shaping food innovation - and they’re more ... [Read more](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) ### Conscious Confectionery. Connect with health & sustainability. [Explore more](https://resources.tauraurc.com/conscious-confectionery-2022) [![the-chocolate-dilemma-indulgence-and-or-health](https://blog.tauraurc.com/hs-fs/hubfs/the-chocolate-dilemma-indulgence-and-or-health.jpg?width=50&name=the-chocolate-dilemma-indulgence-and-or-health.jpg)](https://blog.tauraurc.com/en/the-chocolate-dilemma-indulgence-and-or-health) ###### [confectionery](https://blog.tauraurc.com/en/tag/confectionery) [chocolate](https://blog.tauraurc.com/en/tag/chocolate) ### [The chocolate dilemma: indulgence and/or health?](https://blog.tauraurc.com/en/the-chocolate-dilemma-indulgence-and-or-health) How can chocolate brands come up to the ambiguous expectations of today’s consumer? While chocolate remains a mood food ... [Read more](https://blog.tauraurc.com/en/the-chocolate-dilemma-indulgence-and-or-health) [![fie-2019-our-highlights](https://blog.tauraurc.com/hs-fs/hubfs/fie-2019-our-highlights.jpg?width=50&name=fie-2019-our-highlights.jpg)](https://blog.tauraurc.com/en/fie-2019-our-highlights) ###### [food labelling](https://blog.tauraurc.com/en/tag/food-labelling) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) ### [FIE 2019: our highlights](https://blog.tauraurc.com/en/fie-2019-our-highlights) Clean label, Sugar reduction & rising demand for vegetable based ingredients prevailed at FIE 2019 for Taura FIE 2019 in ... [Read more](https://blog.tauraurc.com/en/fie-2019-our-highlights) [![Peter-Dehasque](https://blog.tauraurc.com/hs-fs/hubfs/Peter-Dehasque.jpg?width=50&name=Peter-Dehasque.jpg)](https://blog.tauraurc.com/en/ceo-interview-2019-year-review-look-ahead) ###### [innovation](https://blog.tauraurc.com/en/tag/innovation) ### [\[CEO Interview\] 2019 year in review and look ahead](https://blog.tauraurc.com/en/ceo-interview-2019-year-review-look-ahead) As 2019 is coming to an end, we invited our GM, Inclusions Peter Dehasque for a chat to reflect on this past year and to ... [Read more](https://blog.tauraurc.com/en/ceo-interview-2019-year-review-look-ahead) ### Get monthly updates with inspiration for innovation, food labelling tips and consumer insights - - [1](https://blog.tauraurc.com/en/author/liesbeth-buffels) - [2](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/2) - [3](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/3) - [4](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/4) - [5](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/5) - [![taura-iff-white](https://blog.tauraurc.com/hubfs/taura-iff-white.svg "taura-iff-white")](https://www.tauraurc.com) Taura Natural Ingredients is part of IFF and is a global manufacturer of high added value fruit pieces, flakes and pastes for the fruit snacking, bakery, healthy snacks and cereal industries. Our fruit ingredients are made using a unique process and are designed to deliver stability, low water activity, great flavour, texture and colour. Our fruit ingredients are a simple and delicious way to add real fruit goodness to your product innovations. [Contact us   ](https://www.tauraurc.com/nz/contact/) ##### Find us on    © Taura Natural Ingredients Ltd. Cookie Preferences - [Terms of use](https://www.tauraurc.com/nz/terms-of-use/) - [Privacy Policy](https://www.tauraurc.com/nz/privacy-policy/)