---
title: High fiber snacks on the rise
description: Snack development requires creative food technologists. We discovered winning flavor combinations with fruit and flowers in a fruit inclusion.
image: https://blog.tauraurc.com/hubfs/iStock-510357043-LR.jpg
---

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###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness)

# High fiber snacks on the rise

Dietary fibers offer a broad range of health benefits. An adequate intake of dietary fibers is essential to promote general health and to prevent several chronic diseases. A **daily fiber intake of 25-30 g** reduces the risk on cardiovascular diseases, type 2 diabetes and colorectal cancer 15 to 30%.

However, there is still a large **gap to fill between the recommended and the actual intakes of dietary fiber worldwide.** Even people who consume 8 portions of fresh fruit and vegetables per day, still need to add other fiber rich foods to their diet, to achieve the recommended intake levels. This is a valuable opportunity for snacks: they can become a delivery system for fiber.

[Download our Whitepaper with insights about high fiber snacks.](https://resources.tauraurc.com/whitepaper_highfibresnacks)

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## Snacks as a delivery system for extra fiber

The role of snacks has changed impressively in recent years. Snacks are no longer just an in-between-meals eating occasion. 3 key factors are driving the changing role of snacks:

- **SNACKS BECOMING REAL MEAL OCCASIONS**

Eating habits have changed, due to changing consumer lifestyles. Consumers are more on the move, they have less time to prepare food, so they look for portable meal formats that are in the same time nutritious. This means a big change for the role of snacking. From an in-between-meals moment, snacks have now become real meal occasions.

- **DIETARY REQUIREMENTS**

The consumption of healthy snacks is growing due to their ability to meet various dietary requirements such as sugar-free, low salt content, low cholesterol levels.

- **RISING AWARENESS FOR HEALTH & WELLNESS**

Next to a group of consumers with specific dietary requirements, there is a large consumer group taking a holistic approach to their health. This group is looking for snack products that can enhance their health and wellness with functional ingredients such as protein, fibre and vitamins. 49% of consumers make sure that every meal they eat contains fruit or vegetables, 45% are actively trying to improve their health through their diets. 55% of shoppers eat more healthy snacks than unhealthy, says The HIM Healthy Snacking Report 2018.

## 12,8 % growth in snacks with high fiber claim in Europe

Mintel NPD data show a rise of 12,8% in snacks with a **high fiber claim (> 6g fibre / 100g)** since 2016. In the Top 10 of health associated claims, “high fiber” comes at the 4th place. It is clearly a promising niche within healthy snacks.

 

- **For more insights in the importance of fiber content in snack choice, the rising sales opportunities for high fiber snacks, download our Whitepaper below.**
  
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## Related articles

[![Winning fruit and flower](https://blog.tauraurc.com/hs-fs/hubfs/IMG_7238%20copy-1.jpg?width=50&name=IMG_7238%20copy-1.jpg)](https://blog.tauraurc.com/en/winning-fruit-and-flower-combinations)

###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation)

### [Winning fruit and flower combinations](https://blog.tauraurc.com/en/winning-fruit-and-flower-combinations)

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[![iStock-510357043-LR](https://blog.tauraurc.com/hs-fs/hubfs/iStock-510357043-LR.jpg?width=50&name=iStock-510357043-LR.jpg)](https://blog.tauraurc.com/en/taura-to-launch-new-high-fibre-fruit-ingredient-at-fie)

###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [press release](https://blog.tauraurc.com/en/tag/press-release)

### [Press release - Taura to launch new high-fibre fruit ingredient at FIE](https://blog.tauraurc.com/en/taura-to-launch-new-high-fibre-fruit-ingredient-at-fie)

 Taura Natural Ingredients is launching a new range of fruit ingredients that deliver the benefits of fibre without compromising on taste or texture. ... 

[Read more](https://blog.tauraurc.com/en/taura-to-launch-new-high-fibre-fruit-ingredient-at-fie)

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Taura Natural Ingredients is part of IFF and is a global manufacturer of high added value fruit pieces, flakes and pastes for the fruit snacking, bakery, healthy snacks and cereal industries. Our fruit ingredients are made using a unique process and are designed to deliver stability, low water activity, great flavour, texture and colour. Our fruit ingredients are a simple and delicious way to add real fruit goodness to your product innovations.

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