---
title: Sugar reduction in baked goods
description: Coockies
---

[Taura Blog](https://blog.tauraurc.com/en)

# [Sugar reduction in baked goods](https://blog.tauraurc.com/en/sugar-reduction-in-baked-goods)

 Written by [Liesbeth Buffels](https://blog.tauraurc.com/en/author/liesbeth-buffels) | Sep 16, 2019 9:00:58 AM

## The context: the evolution of sugar reduction

Combining consumer desire for sweet treats with the need for healthier, low-sugar formulations is a challenge for producers of biscuits. The first sugar alternatives were introduced in the 1980s, when artificial sweeteners like sucralose and aspartame came to replace sugar in recipes. However, a number of [studies](https://www.google.com/search?q=studies+demonstrated+that+artificially+sweetened+products+do+not+promote+improved+health+outcomes&rlz=1C1GCEA_enBE828BE828&oq=studies+demonstrated+that+artificially+sweetened+products+do+not+promote+improved+health+outcomes&aqs=chrome..69i57.2025j0j8&sourceid=chrome&ie=UTF-8) demonstrated that artificially sweetened products do not promote improved health outcomes in the long term and concerns rose about their safety and potential health implications. As a result, their popularity decreased. This opened opportunities for plant-based sweeteners like stevia and monk fruit extract around 2010. Stevia proved to be more natural but its bitter taste posed challenges for  confectionery and biscuits manufacturers.

## The challenge: balancing nutritional profile and taste

How can food manufacturers improve the nutritional profile of baked goods like biscuits, while preserving a pleasant sweet taste?

[Join our Webinar: Sweet Spots: sugar reduction in bakery](https://resources.tauraurc.com/webinar-sweet-spots-how-to-reduce-sugar-in-baked-goods)

## The smart & tasty way

To respond to the need of combining sugar reduction with a pleasant sweet taste, Taura offers a range of no-added-sugar fruit pieces, called JusFruit. They deliver an intense release of sweetness when chewed and the lingering aftertaste gives biscuits a sweeter perception.

## Consumer test to find the perfect sugar-reduced cookie

To find consumer preference for different sugar reduced cookie recipes versus a full-sugar cookie, our R&D team conducted a consumer test in collaboration with independent flavour house Aromco. 26 consumers were invited to test 3 different cookies: a full-sugar cookie (38,6g/100g), a standard sugar-reduced cookie (28,2g/100g) and a sugar-reduced cookie with Taura JusFruit pieces (27,3g/100g).

**In a blind test**, the panellists were asked to score the 3 types of cookies on sweetness perception and overall taste perception.

- **Find out the results** of the test in our On Demand Webinar about sugar reduction in baked goods. Click below to watch the webinar and download the slides.

 

[View full post](https://blog.tauraurc.com/en/sugar-reduction-in-baked-goods)

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