--- title: Taura Blog | health & wellness (2) description: health & wellness | (2) --- ![rectangle-copy-9](https://blog.tauraurc.com/hs-fs/hubfs/rectangle-copy-9.png?width=1920&name=rectangle-copy-9.png "rectangle-copy-9") [![taura-iff-red](https://blog.tauraurc.com/hubfs/taura-iff-red.svg "taura-iff-red")](https://blog.tauraurc.com/) # health & wellness (2) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation) [chocolate](https://blog.tauraurc.com/en/tag/chocolate) [bakery](https://blog.tauraurc.com/en/tag/bakery) [confectionery](https://blog.tauraurc.com/en/tag/confectionery) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) [consumer](https://blog.tauraurc.com/en/tag/consumer) [food labelling](https://blog.tauraurc.com/en/tag/food-labelling) [press release](https://blog.tauraurc.com/en/tag/press-release) [cereal](https://blog.tauraurc.com/en/tag/cereal) [nutritional bars](https://blog.tauraurc.com/en/tag/nutritional-bars) [![sugar reduction and fibre increase 410 x 159](https://blog.tauraurc.com/hs-fs/hubfs/sugar%20reduction%20and%20fibre%20increase%20410%20x%20159.png?width=50&name=sugar%20reduction%20and%20fibre%20increase%20410%20x%20159.png)](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) ###### [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) ### [The powerful link between sugar reduction and fiber](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) Sugar reduction and fiber enrichment are two of the most influential forces shaping food innovation - and they’re more ... [Read more](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) [![texture-a-standout-theme-for-2020](https://blog.tauraurc.com/hs-fs/hubfs/fie-2019-our-highlights.jpg?width=50&name=fie-2019-our-highlights.jpg)](https://blog.tauraurc.com/en/texture-a-standout-theme-for-2020) ###### [innovation](https://blog.tauraurc.com/en/tag/innovation) [consumer](https://blog.tauraurc.com/en/tag/consumer) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ### [Texture: a standout theme for 2020](https://blog.tauraurc.com/en/texture-a-standout-theme-for-2020) Soggy crackers. Grainy chocolate. Mushy apple. Not appealing, right? No one can deny the importance of texture and mouthfeel ... [Read more](https://blog.tauraurc.com/en/texture-a-standout-theme-for-2020) ### Most read 1. [Health-positive snacks and snacking fun](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) 2. [The powerful link between sugar reduction and fiber](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) 3. [Chocolate & Fruit: 5 Expert Tips for Winning Product Development](https://blog.tauraurc.com/en/5-tips-for-product-development-with-chocolate-and-fruit) 4. [3 Ways to flip innovation in bakery](https://blog.tauraurc.com/en/3-ways-to-flip-innovation-in-bakery) 5. [Rethinking breakfast cereal \[3 tips for repositioning cereal as a snack product\]](https://blog.tauraurc.com/en/rethinking-breakfast-cereal) [![press-release-taura-partners-with-us-based-health-and-wellness-company-viva-5](https://blog.tauraurc.com/hs-fs/hubfs/press-release-taura-partners-with-us-based-health-and-wellness-company-viva-5.jpg?width=50&name=press-release-taura-partners-with-us-based-health-and-wellness-company-viva-5.jpg)](https://blog.tauraurc.com/en/taura-viva5-partnership) ###### [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [press release](https://blog.tauraurc.com/en/tag/press-release) ### [Press Release - Taura partners with US-based health and wellness company Viva 5](https://blog.tauraurc.com/en/taura-viva5-partnership) 2 April 2019 - Taura Natural Ingredients, a global manufacturer of fruit pieces, flakes and pastes for cereal, bakery, ... [Read more](https://blog.tauraurc.com/en/taura-viva5-partnership) ### Conscious Confectionery. Connect with health & sustainability. [Explore more](https://resources.tauraurc.com/conscious-confectionery-2022) [![blurring-lines-between-food-supplements-snacking-category](https://blog.tauraurc.com/hs-fs/hubfs/blurring-lines-between-food-supplements-snacking-category.jpg?width=50&name=blurring-lines-between-food-supplements-snacking-category.jpg)](https://blog.tauraurc.com/en/blurring-lines-between-food-supplements-and-snacking) ###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ### [Blurring lines between food supplements & snacking category](https://blog.tauraurc.com/en/blurring-lines-between-food-supplements-and-snacking) COVID-19 context creates opportunities at the intersection of food supplements and snacks The holistic approach of consumers ... [Read more](https://blog.tauraurc.com/en/blurring-lines-between-food-supplements-and-snacking) [![sugar-reduction-in-baked-goods](https://blog.tauraurc.com/hs-fs/hubfs/sugar-reduction-in-baked-goods.jpg?width=50&name=sugar-reduction-in-baked-goods.jpg)](https://blog.tauraurc.com/en/sugar-reduction-in-baked-goods) ###### [bakery](https://blog.tauraurc.com/en/tag/bakery) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ### [Sugar reduction in baked goods](https://blog.tauraurc.com/en/sugar-reduction-in-baked-goods) The context: the evolution of sugar reduction Combining consumer desire for sweet treats with the need for healthier, ... [Read more](https://blog.tauraurc.com/en/sugar-reduction-in-baked-goods) [![high-fibre-snacks-on-the-rise-410](https://blog.tauraurc.com/hs-fs/hubfs/high-fibre-snacks-on-the-rise-410.jpg?width=50&name=high-fibre-snacks-on-the-rise-410.jpg)](https://blog.tauraurc.com/en/high-fibre-snacks-on-the-rise) ###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ### [High fiber snacks on the rise](https://blog.tauraurc.com/en/high-fibre-snacks-on-the-rise) Dietary fibers offer a broad range of health benefits. An adequate intake of dietary fibers is essential to promote general ... [Read more](https://blog.tauraurc.com/en/high-fibre-snacks-on-the-rise) ### Get monthly updates with inspiration for innovation, food labelling tips and consumer insights - - [1](https://blog.tauraurc.com/en/tag/health-wellness) - [2](https://blog.tauraurc.com/en/tag/health-wellness/page/2) [![taura-iff-white](https://blog.tauraurc.com/hubfs/taura-iff-white.svg "taura-iff-white")](https://www.tauraurc.com) Taura Natural Ingredients is part of IFF and is a global manufacturer of high added value fruit pieces, flakes and pastes for the fruit snacking, bakery, healthy snacks and cereal industries. Our fruit ingredients are made using a unique process and are designed to deliver stability, low water activity, great flavour, texture and colour. Our fruit ingredients are a simple and delicious way to add real fruit goodness to your product innovations. 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