--- title: Challenging times ask for bold ideas description: Challenging times ask for bold ideas, to reject business as usual and do more good for people and the planet. Time to unveil the new Taura as part of IFF. image: https://blog.tauraurc.com/hubfs/Taura_Fruit%20snacks_1920x565.png --- ![rectangle-copy-9](https://blog.tauraurc.com/hs-fs/hubfs/rectangle-copy-9.png?width=1920&name=rectangle-copy-9.png "rectangle-copy-9") [![taura-iff-red](https://blog.tauraurc.com/hubfs/taura-iff-red.svg "taura-iff-red")](https://blog.tauraurc.com/) ![Taura fruit ingredients](https://blog.tauraurc.com/hs-fs/hubfs/Taura_Fruit%20snacks_1920x565.png?width=600&name=Taura_Fruit%20snacks_1920x565.png) SHARE [mailto:recipient?subject=Challenging+times+ask+for+bold+ideas&body=At+Taura%2C+we+believe+that+difficult+times+also+create+great+opportunities.+...%20%3A%0D%0https%3A%2F%2Fblog.tauraurc.com%2Fen%2Fchallenging-times-ask-for-bold-ideas](mailto:recipient?subject=Challenging+times+ask+for+bold+ideas&body=At+Taura%2C+we+believe+that+difficult+times+also+create+great+opportunities.+...%20%3A%0D%0https%3A%2F%2Fblog.tauraurc.com%2Fen%2Fchallenging-times-ask-for-bold-ideas) ###### [innovation](https://blog.tauraurc.com/en/tag/innovation) # Challenging times ask for bold ideas At Taura, we believe that difficult times also create great opportunities. Opportunities to learn, to bring out the best in ourselves, to find new solutions for the challenges of today and tomorrow. As part of IFF, we are ready to help our customers thrive. Today, we are excited to reveal our new brand identity to you. It reflects our commitment to **do more good**. We push for more at every opportunity.   Are you looking for uncommon ideas for your next food or health product?  We'd like to hear from you! [Contact us](https://www.tauraurc.com/nz/contact/). ## Related articles [![sugar reduction and fibre increase 410 x 159](https://blog.tauraurc.com/hs-fs/hubfs/sugar%20reduction%20and%20fibre%20increase%20410%20x%20159.png?width=50&name=sugar%20reduction%20and%20fibre%20increase%20410%20x%20159.png)](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) ###### [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) ### [The powerful link between sugar reduction and fiber](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) Sugar reduction and fiber enrichment are two of the most influential forces shaping food innovation - and they’re more connected than many realize. ... [Read more](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) [![versatile-veggies-boost-innovation-in-snacking-410](https://blog.tauraurc.com/hs-fs/hubfs/versatile-veggies-boost-innovation-in-snacking-410.jpg?width=50&name=versatile-veggies-boost-innovation-in-snacking-410.jpg)](https://blog.tauraurc.com/en/versatile-veggies-boost-innovation-in-snacking) ###### [innovation](https://blog.tauraurc.com/en/tag/innovation) [consumer](https://blog.tauraurc.com/en/tag/consumer) ### [Versatile veggies boost innovation in snacking](https://blog.tauraurc.com/en/versatile-veggies-boost-innovation-in-snacking) Do you remember when you first tasted fruits like watermelon or strawberries in a savoury salad? Or carrot & apple juice? These combinations used ... [Read more](https://blog.tauraurc.com/en/versatile-veggies-boost-innovation-in-snacking) ### Get monthly updates with inspiration for innovation, food labelling tips and consumer insights [![taura-iff-white](https://blog.tauraurc.com/hubfs/taura-iff-white.svg "taura-iff-white")](https://www.tauraurc.com) Taura Natural Ingredients is part of IFF and is a global manufacturer of high added value fruit pieces, flakes and pastes for the fruit snacking, bakery, healthy snacks and cereal industries. Our fruit ingredients are made using a unique process and are designed to deliver stability, low water activity, great flavour, texture and colour. Our fruit ingredients are a simple and delicious way to add real fruit goodness to your product innovations. [Contact us   ](https://www.tauraurc.com/nz/contact/) ##### Find us on    © Taura Natural Ingredients Ltd. Cookie Preferences - [Terms of use](https://www.tauraurc.com/nz/terms-of-use/) - [Privacy Policy](https://www.tauraurc.com/nz/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5721067.fs1.hubspotusercontent-na1.net/hubfs/5721067/Rebranding-Taura-Animatie-v3.mp4", "dateModified" : "2022-06-01T02:08:39.372Z", "duration" : "PT35S", "height" : 1200, "name" : "Rebranding-Taura-Animatie-v3", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/29743749972?portalId=5721067&size=medium", "uploadDate" : "2020-05-25T12:25:09.004Z", "width" : 1200 } ```