--- title: Taura Blog | Liesbeth Buffels description: Liesbeth is Digital Marketer at Taura. She has been in B2B food marketing since 10 years and loves fine food & drinks and running. --- ![rectangle-copy-9](https://blog.tauraurc.com/hs-fs/hubfs/rectangle-copy-9.png?width=1920&name=rectangle-copy-9.png "rectangle-copy-9") [![taura-iff-red](https://blog.tauraurc.com/hubfs/taura-iff-red.svg "taura-iff-red")](https://blog.tauraurc.com/) # Blogs by Liesbeth Buffels [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) [snackification](https://blog.tauraurc.com/en/tag/snackification) [innovation](https://blog.tauraurc.com/en/tag/innovation) [chocolate](https://blog.tauraurc.com/en/tag/chocolate) [bakery](https://blog.tauraurc.com/en/tag/bakery) [confectionery](https://blog.tauraurc.com/en/tag/confectionery) [sugar reduction](https://blog.tauraurc.com/en/tag/sugar-reduction) [consumer](https://blog.tauraurc.com/en/tag/consumer) [food labelling](https://blog.tauraurc.com/en/tag/food-labelling) [press release](https://blog.tauraurc.com/en/tag/press-release) [cereal](https://blog.tauraurc.com/en/tag/cereal) [nutritional bars](https://blog.tauraurc.com/en/tag/nutritional-bars) ![Liesbeth Buffels](https://blog.tauraurc.com/hs-fs/hubfs/Liesbeth%20Profile%20pic_400x400.jpg?width=50&name=Liesbeth%20Profile%20pic_400x400.jpg) Liesbeth is Digital Marketer at Taura. She has been in B2B food marketing since 10 years and loves fine food & drinks and running. Find me on: [![2022 09 Cereal bowl and fruit Listing 410x162](https://blog.tauraurc.com/hs-fs/hubfs/2022%2009%20Cereal%20bowl%20and%20fruit%20Listing%20410x162.jpg?width=50&name=2022%2009%20Cereal%20bowl%20and%20fruit%20Listing%20410x162.jpg)](https://blog.tauraurc.com/en/rethinking-breakfast-cereal) ###### [cereal](https://blog.tauraurc.com/en/tag/cereal) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ### [Rethinking breakfast cereal \[3 tips for repositioning cereal as a snack product\]](https://blog.tauraurc.com/en/rethinking-breakfast-cereal) Addressing fun, healthy indulgence and convenience for consumers with changing habits Cereals took on new importance in 2020 ... [Read more](https://blog.tauraurc.com/en/rethinking-breakfast-cereal) [![Health-positive snacks and snacking fun](https://blog.tauraurc.com/hs-fs/hubfs/healthy%20snacking%20600%20x%20300.png?width=50&name=healthy%20snacking%20600%20x%20300.png)](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) ###### [snackification](https://blog.tauraurc.com/en/tag/snackification) ### [Health-positive snacks and snacking fun](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) Good resolutions tend to not last long. Especially since the pandemic, snacking at home has increased, because many of us ... [Read more](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) ### Most read 1. [Health-positive snacks and snacking fun](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) 2. [The powerful link between sugar reduction and fiber](https://blog.tauraurc.com/en/the-inherent-link-between-sugar-reduction-and-fibre-increase) 3. [Chocolate & Fruit: 5 Expert Tips for Winning Product Development](https://blog.tauraurc.com/en/5-tips-for-product-development-with-chocolate-and-fruit) 4. [3 Ways to flip innovation in bakery](https://blog.tauraurc.com/en/3-ways-to-flip-innovation-in-bakery) 5. [Rethinking breakfast cereal \[3 tips for repositioning cereal as a snack product\]](https://blog.tauraurc.com/en/rethinking-breakfast-cereal) [![2021 06 Blog Bakery Category Future family eating baked goods 410x159](https://blog.tauraurc.com/hs-fs/hubfs/2021%2006%20Blog%20Bakery%20Category%20Future%20family%20eating%20baked%20goods%20410x159.png?width=50&name=2021%2006%20Blog%20Bakery%20Category%20Future%20family%20eating%20baked%20goods%20410x159.png)](https://blog.tauraurc.com/en/whats-playing-in-the-bakery-category) ###### [bakery](https://blog.tauraurc.com/en/tag/bakery) ### [What's playing in the Bakery Category?](https://blog.tauraurc.com/en/whats-playing-in-the-bakery-category) What are the challenges facing the bakery category? How can these be addressed? Which primary drivers are behind purchasing ... [Read more](https://blog.tauraurc.com/en/whats-playing-in-the-bakery-category) ### Conscious Confectionery. Connect with health & sustainability. [Explore more](https://resources.tauraurc.com/conscious-confectionery-2022) [![taura-baked-goods-3-sm](https://blog.tauraurc.com/hs-fs/hubfs/taura-baked-goods-3-sm.jpg?width=50&name=taura-baked-goods-3-sm.jpg)](https://blog.tauraurc.com/en/3-ways-to-flip-innovation-in-bakery) ###### [bakery](https://blog.tauraurc.com/en/tag/bakery) ### [3 Ways to flip innovation in bakery](https://blog.tauraurc.com/en/3-ways-to-flip-innovation-in-bakery) How can you bring fresh ways of innovation into a traditional sector like bakery? Successful new product development often ... [Read more](https://blog.tauraurc.com/en/3-ways-to-flip-innovation-in-bakery) [![Image](https://blog.tauraurc.com/hs-fs/hubfs/Image.png?width=50&name=Image.png)](https://blog.tauraurc.com/en/vegan-superstar-in-pandemic-pantry) ###### [snackification](https://blog.tauraurc.com/en/tag/snackification) [health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ### [A vegan superstar in the pandemic pantry](https://blog.tauraurc.com/en/vegan-superstar-in-pandemic-pantry) The versatility of fruit in today's snacking realm Product Developers have long used fruit to add flavour, texture and a ... [Read more](https://blog.tauraurc.com/en/vegan-superstar-in-pandemic-pantry) [![Texture in chocolate lighter crunch with fruit inclusions Taura S-2](https://blog.tauraurc.com/hs-fs/hubfs/Texture%20in%20chocolate%20lighter%20crunch%20with%20fruit%20inclusions%20Taura%20S-2.png?width=50&name=Texture%20in%20chocolate%20lighter%20crunch%20with%20fruit%20inclusions%20Taura%20S-2.png)](https://blog.tauraurc.com/en/5-tips-for-product-development-with-chocolate-and-fruit) ###### [chocolate](https://blog.tauraurc.com/en/tag/chocolate) ### [Chocolate & Fruit: 5 Expert Tips for Winning Product Development](https://blog.tauraurc.com/en/5-tips-for-product-development-with-chocolate-and-fruit) Why Chocolate + Fruit Still Wins Chocolate and fruit remain a powerhouse pairing - delivering indulgence, excitement, and a ... [Read more](https://blog.tauraurc.com/en/5-tips-for-product-development-with-chocolate-and-fruit) ### Get monthly updates with inspiration for innovation, food labelling tips and consumer insights - [1](https://blog.tauraurc.com/en/author/liesbeth-buffels) - [2](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/2) - [3](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/3) - [4](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/4) - [5](https://blog.tauraurc.com/en/author/liesbeth-buffels/page/5) - [![taura-iff-white](https://blog.tauraurc.com/hubfs/taura-iff-white.svg "taura-iff-white")](https://www.tauraurc.com) Taura Natural Ingredients is part of IFF and is a global manufacturer of high added value fruit pieces, flakes and pastes for the fruit snacking, bakery, healthy snacks and cereal industries. Our fruit ingredients are made using a unique process and are designed to deliver stability, low water activity, great flavour, texture and colour. Our fruit ingredients are a simple and delicious way to add real fruit goodness to your product innovations. [Contact us   ](https://www.tauraurc.com/nz/contact/) ##### Find us on    © Taura Natural Ingredients Ltd. Cookie Preferences - [Terms of use](https://www.tauraurc.com/nz/terms-of-use/) - [Privacy Policy](https://www.tauraurc.com/nz/privacy-policy/)